I found out today in History of Philosophy and Design that the Polo ads use Walbaum in all caps (POLO). We were looking at examples from a lecture on consumerism and it showed up and I looked at it then looked harder at each characteristic of the letters and realized they used Walbaum Roman.
Monday, October 5, 2009
Wacky Walbaum
Some unique things about Walbaum are the hairline serifs, balled ends, evidence of pen movement and strong contrasting widths. The ? is special because instead of a curvy line to the dot it is a harsh straight line. Overall it has a tall x-height. The upper case Q has a special tail that goes from the base of the letter below the baseline. The lower case g has two stories and a closed loop. Letters a r g y c f have balled ends showing the pen and where it stops or pauses creating a ink spot. On the small caps version the numbers go up and down, they do not sit on the same baseline. I think the upper case W is very pretty because it shows the hairline serifs and contrasting widths clearly.
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